TUI CRUISE SHIP DESIGN
Branding / 2006


BRIEF
To brand a fleet of Tui cruise ships.

SOLUTION
These concept visual were a route called ‘The Mermaid’ in which the mythical sea creature stretched the length of the ship with her form depicted by hundreds of colourful related icons.

CREDITS
Art Direction: Nick Feeney
Design: Jon Abbott / Nick Feeney / Ryan Hurley
Work completed under creative direction at/intellectual property of Interbrand Amsterdam.