DJ BOAT
Direct Mail / 2007


BRIEF
Drivers Jonas wanted to promote their Americas’ Cup Experience sailing day.

SOLUTION
In vain of the event a simple paper boat was offered as a concept. Over development this turned into a double sided print, origami catamaran. The 100 strong fleet were all hand built in house and set sail across the UK to selected staff and clients.

CREDITS
Work completed under creative direction at/intellectual property of 121 Design.